Chris Holland meets the bosses of a long-established Bradford furniture maker which is breaking into new market areas.
TIME flies, they say, especially when you're enjoying yourself.
That's certainly the case for Alan Towns and Peter Denham who are
approaching the first anniversary of acquiring Knightsbridge Furniture
on Thornton Road.
Their first 12 months of owning as well as managing the firm has seen
some major developments and they are buoyed up about prospects for the
future.
Alan and Peter were directors of Knightsbridge when they completed a
management buyout from majority shareholder and chairman Margaret Miller
who had joined the firm in 1959 as personal assistant to founder Arnold
Moore, who died in 2010 aged 93 and was well known for setting up the
city's War On Cancer charity.
Margaret Miller became the first woman to hold the title Lady Master of the Worshipful Company Of Furniture Makers.
Alan and Peter celebrate the heritage and culture of Knightsbridge,
which Mr Moore started as Furniture Productions in Leeds Road in 1938
making domestic chairs.
It now operates from a three-and-a-half acre site incorporating six
former mill buildings providing 250,000 sq ft of space. The canteen area
is where Mr Moore used to drill as a member of the Home Guard during
the Second World War.
Some of this history was communicated to employees during a briefing
about Knightsbridge's new branding, which represents a new era for the
business which is also making waves in new market sectors.
Alan Towns said: " Our heritage remains important to our commitment to
making quality products and excellent customer service for which
Knightsbridge is renowned.
"But we are moving the business forward by widening the areas in which
we operate, developing new designs for new customers and ensuring the
business is on a growth path."
New developments have included developing direct export business,
including for market leading office furniture specialists in the United
States, Herman Miller and Steelcase for which Knightsbridge produces
upholstered seating.
Bradford-made furniture now also graces the business and first class
Emirates passenger lounges at Dubai Airport. Knightsbridge has produced
furniture for a hospital in Israel and has shipped a consignment of bar
and lounge chairs to Cadiz for use on Carnival Cruise Lines ships.
Knightsbridge has also secured its first order from the Baltic States to provide products for a care home in Finland
Peter Denham said: " We've started looking at the Baltic states and
appointed a new agent there which has resulted in enquires for the care
home order. Since we acquired the business Alan and I have put more
focus on exports and on producing for the corporate sector.
" This has paid off as we now get corporate clients, including several
blue chip companies, approaching us directly with enquiries about
furniture for retail showrooms and offices.
"These developments are part of our stated objectives."
Under the new ownership Knightsbridge has increased its workforce from
118 to 135, including four apprentices in the upholstery section and
other operations. More recruitment is planned next year to meet planned
increased capacity..
Alongside people, the business has also made capital investment
totalling around £250,000. It's delivery fleet is being upgraded, new
CNC machines are on order and a new cross-cutting machine was recently
installed.
Alan said: "The investment will ensure we are geared up to meet rising
demand and handle orders from a more diverse customer base.
" Refreshing our transport fleet is vital as it is a critical part of
our operations. Our furniture needs careful handing and needs to be
unpacked and installed correctly. A big attraction for our customers is
our drivers who are ambassadors for the company."
Knightsbridge is also investing in a new biomass boiler which will
burn all the factory waste wood to heat the premises in winter.
Knightsbridge is a debt-free business and being run by a Scot and a Yorkshireman keeps a tight rein on its finances.
" We don't spend money lightly and when we do it's our own," said
Glaswegian Alan, who joined Knightsbridge in 2006 after a range of
senior management roles in brand management, security products and
construction.
Peter started as sales administration manager at floorcoverings firm
Associated Weavers in Bradford, later working for a leading jewellery
supplier as operations director and joined Knightsbridge in 2008.
The pair work well together and are friends as well as colleagues. They share n aversion to "top down" management
Alan said: "We have a very open management style and like to involve
our people wherever possible. We like staff to take customers round the
factory and have a lot of long -serving staff.
"We have enormous passion for what we do and create environment that's
fun to work in. Our core values include open communications and
developing a true team through attracting and retaining good people as
well as delivering excellence through quality "
All Knightsbridge furniture is bespoke and included 120 new lines this
year . Customers can order one item or hundreds. The factory is an end
-to-end operation, starting with pieces of sustainably sourced beech
wood with the bark still on through carpentry and machining,
upholstering and stitching the computer designed products.
The in-house design team led y Jason Brown has recently collaborated
with leading furniture designers David Fox and John Coleman on crossover
furniture suitable for health, hospitality and corporate uses.
Design has been key to boosting business in the firm's traditional healthcare market .
"What we bring to the party for healthcare is design. Our healthcare
furniture not only meets the required standards but also looks good. We
don't believe healthcare furniture needs to look institutionalised like
many ranges do.
"We know the practical side is right and we offer a ten year guarantee
knowing it will outperform that . It's essential to have cutting edge
design and that puts Knightsbridge ahead of the market. Our ability to
design and make products to meet individual requirements also sets us
apart," said Alan.
Through increasing margins and controlling costs, along with smarter
buying Alan and Peter have seen Knightsbridge's profits increase
significantly on a slightly lower turnover. In the 2014-15 financial
year revenues of £9.2 million produced a £300,000 profit, against just
£18,000 on a £9.8 million turnover the previous year.
This year they are budgeting for a £10 million turnover and expect to
exceed that figure - sales are already 20 per cent ahead of plan.
The company has been selected as the preferred supplier for the Scottish NHS
which will see it supply contract furniture to more than 200 hospitals
across Scotland and the Isles - which could mean an extra £1 million of
business.
Knightsbridge Furniture has produced contract furniture for the new £250 million Alder Hey Children’s Hospital in Liverpool.
Alan said: “We have been making great progress since the management
buyout and the Scottish NHS deal is an exciting development for
Knightsbridge. Our plans are going very well and we continue to look at
opening up new markets in the corporate sector and are seeing growing
demand from own equipment manufacturers .
"Apart from the quality and design of our furniture, our best selling
point is to bring customers to the factory where they the skills and
craftsmanship."
Skills development is key to the continued success of Knightsbridge,
which is also committed to sourcing as many supplies as possible from
local firms.
In addition to the usual apprentices, Knightsbridge is also preparing
to provide work experience to people helped by its adopted charity the
Cellar Trust in Shipley, which works with those recovering from mental illness.
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